Victory! goop Drops Angora Following PETA Asia Investigation
Update (November 25, 2025): Victory! Thanks to more than 33,000 PETA entity members and supporters who urged Gwyneth Paltrow to stop selling angora through her goop brand, the company has removed all angora from its website. This comes just days after PETA Asia released a second investigation into the violent angora wool trade. More than 425 retailers around the world are angora-free. Read about the investigation below to learn why and then pledge to never buy or wear angora.
Originally published November 21, 2025:
Imagine someone tying you up so tightly you can’t move. They yank your hair out by the fistful until your skin is raw, or they slice away your hair so violently that you’re left bleeding. This is a tiny glimpse into what the angora wool industry puts rabbits through, and the industry Gwyneth Paltrow supports by selling it through her goop brand.
Have you ever heard a rabbit scream? Bunnies hardly ever utter a sound, but in the footage obtained by PETA Asia from several angora wool factory farms in China, where most of the world’s angora wool is sourced, you will hear their blood-curdling screams. You’ll see rabbits frozen from fear. You’ll see workers tightly tying the rabbits’ legs and recklessly shaving or violently plucking their hair out.
See the footage for yourself, and then urge Gwyneth Paltrow to protect rabbits by removing angora wool from her fashion brand entirely!
Seriously, Gwyneth?
The GWYN Instagram bio—Gwyneth Paltrow’s clothing line sold on goop—says “cultivating individuality” but ignores that every rabbit who was tortured to become a sweater was an individual with wants and needs.
In the angora wool industry, workers shave or yank rabbits’ hair out every few months until they die from injury, illness, or are slaughtered when the quality of their hair declines. But sometimes, workers continue to use their bodies even after the animals have died. The eyewitnesses found a rabbit who had died, and a worker still sheared the angora from her lifeless body.
Help Rabbits Now
In China, there are no regulations governing how rabbits are treated in the angora wool industry and no penalties for cruelty.
All angora wool—regardless of where it’s from or how it’s stolen—means a rabbit suffered and died for it. Please, never buy angora wool. Instead, choose soft, animal-free fibers like those made from bamboo, TENCEL, hemp, soybeans, organic cotton, acrylic, viscose, and more.
